Key Facts and Issues

Labeling is used to inform consumers about their alcohol intake.

•          In many countries, information about alcohol content is included on packaging.  Expressed as ABV (alcohol by volume) or “proof” in the case of spirits, the labels indicate the amount of alcohol in a container.
•          Other types of labeling may indicate how many “drinks” or “units” are contained in a bottle or can.  Standard definitions of “drinks” or “units” are set by government of a number of countries around the world and expressed in grams of pure ethanol.
•          Labels are not only included on packaging, but may also feature on advertisements for beverages.
•          In some countries, such labeling in required by law; in others, it is a voluntary effort by producers to educate consumers about the products they are drinking.

Information about drinking and its potential effects on health are included in so-called health warning labels (HWLs).

•          In some countries, HWLs on packaging and advertisement are required by governments.
•          Information included in HWLs may address potential risks of alcohol consumption during pregnancy.
•          Other HWLs may offer caveats about the potential risks associated with drinking and driving or operating machinery.
•          Some HWLs offer warnings regarding potential adverse effects of drinking on general health.
•          While health labeling has been shown to increase awareness among consumers, it does not appear to have a significant impact on changing behavior.