ICAP is a not-for-profit organization, supported by major producers of beverage alcohol. It is a resource for all those interested in alcohol policy worldwide. ICAP promotes dialogue involving the drinks industry, the research and public health communities, government, and civil society, encouraging them to work together.
Most ICAP publications are available online, and many have been translated in part or in full into several languages.
Beverage alcohol marketing includes advertising, labeling, consumer promotion and merchandising, sponsorship, and point-of-sale materials. It is a commercial right in most countries, providing consumer information and enabling informed choices.
The potential for misuse of alcohol products requires particular attention to how standards around marketing—be they government regulation or industry self-regulatory mechanisms—are upheld. Special focus has been on the impact of beverage alcohol marketing on young people and its relationship with consumption patterns.
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International Center for Alcohol Policies
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