Case Study 1: Evaluating an Awareness Campaign around the Use of Designated Drivers
Objective: To raise awareness about and encourage the use of designated drivers.
Target Audience: Young people of legal ages for drinking and for driving, who are likely to go out and consume alcohol in entertainment areas and venues such as bars, cafés, and nightclubs.
Approach: Information and educational material, including pamphlets and other reading materials and tools developed and distributed in venues where young people are most likely to gather.
The following is an outline of the phases that are required for planning, conducting, and reporting on the evaluation. It suggests the questions to ask, identifies the most appropriate approaches, and provides the timeline for implementing different elements:
· Phase 1: Planning and Inception
· Phase 2: Data Collection
· Phase 3: Reporting and Dissemination