A Guide to Evaluating Prevention Programs
This Toolkit is intended for those working in the beverage alcohol industry—producers, trade associations, and social aspects organizations (SAOs)—who are currently undertaking or planning to undertake programs to address alcohol-related harm. It provides an overview of what is involved in evaluating prevention programs, laying out the necessary steps and identifying different available options. Two case studies then apply the principles of evaluation to two scenarios that mirror the types of initiatives likely to be implemented by industry stakeholders: an awareness campaign around the use of designated drivers and a school-based alcohol education program.
Case Study 1: Evaluating an Awareness Campaign around the Use of Designated Drivers (see in PDF)
Case Study 2: Evaluating a School-based Alcohol Education Program (see in PDF)
Acknowledgments: The International Center for Alcohol Policies and Channel Research (http://www.channelresearch.com/) would like to thank colleagues working in companies that produce beverage alcohol, trade associations, and SAOs for their thoughtful input into the process of developing this Toolkit. In particular, special thanks go to the European Forum for Responsible Drinking (http://www.efrd.org/) for their collaboration and for permission to adapt their evaluation guidelines for school-based programs.
Channel Research is a consulting company specializing in conducting evaluations and impact assessments worldwide. It uses its experience of working in unstable environments and knowledge of the latest evaluation methodologies to help organizations develop tailored monitoring and evaluation systems. Channel was engaged by ICAP to help develop this Toolkit.