The European Advertising Standards Alliance (EASA), in collaboration with ICAP, the World Federation of Advertisers (WFA), and the International Advertising Association (IAA), has launched a hands-on International Guide to Developing a Self-regulatory Organisation. This publication offers practical advice and guidance to those who are contemplating setting up a self-regulatory system or improving one that already exists. It may be useful to anyone with a professional interest in marketing communications and the exercise of responsibility marketing. The International Guide has been endorsed by the representatives of the World Federation of Advertisers (WFA), the International Advertising Association (IAA), the International Chamber of Commerce (ICC) Commission on Advertising and Marketing, and CONAR Mexico.
The Alcohol Module complements the International Guide by examining advertising self-regulatory standards related to beverage alcohol. It is designed to help parties interested in setting up a self-regulatory organization to take into account the specifics of alcohol advertising, provides an overview of the main rules applicable to this product category, and identifies available international sources of information about alcohol advertising. The Module is aimed at alcohol industry stakeholders in countries where no self-regulatory mechanism is currently in place; it will also be of interest to government regulators and those in the marketing and public health fields.