After designing a course, you need to market and deliver it.
To get the right people on your course, it is important to market it effectively.
You need to ensure that people turn up for training, have the correct information and find any materials describing the course sufficiently interesting to encourage them to attend. The following points are useful in helping you to do this:
- Target Market - Understand the target market and their needs.
- Benefits - Stress the benefits of staff training for premises - how is it relevant, how can it help them?
Possible points to include are:
- helps to protect the license and reduces the likelihood of a law being broken
- helps to raise standards and increases professionalism
- reduces staff turnover.
Evidence shows that, where there is high staff turnover, training can make people feel more valued and more confident, making them less likely to leave.
- Segment and target appropriately - e.g., by type of premises, geographical area, experience of staff member.
Different market segments will have different needs and therefore require a tailored approach.
- Competition - Recognize the competition to the course, e.g., other forms of training, time, money, apathy. Try to
make your offering more attractive.
- Ensure that the product is priced, distributed and promoted in the most appropriate way for your chosen target
- Where possible, ensure that your mail-outs are personalized and always follow up; do this by phone, if possible.
- Continually monitor and evaluate the success of your approach and modify if necessary.