Editors: Marcus Grant and Mark Leverton
14 October 2009
Hardcover, 244 pages
About the book:
Working Together to Reduce Harmful Drinking is intended to contribute to the World Health Organization's (WHO) global strategy to reduce the harmful use of alcohol. It explores areas where alcohol producers' technical competence can and does make a positive contribution to reducing harmful drinking and where industry input has been welcomed by WHO. The book describes each of these areas: producing beer, wine, and spirits; addressing availability of noncommercial beverages; pricing, marketing, and selling beverage alcohol; encouraging responsible choices; and working with others. The final chapter sets out views of how alcohol producers can contribute to reducing harmful drinking in countries where they are present.
The messages recurring throughout the book are that reasonable regulation provides the context for good alcohol policy, excessive regulation often leads to unintended negative consequences, leading producers have a proud record of making positive contributions to implementing effective alcohol policies—but there are opportunities to do much more.
The book is directed toward a broad readership and will be of interest to policy-makers involved in healthcare but also finance, agriculture, justice, tourism and culture; public health and social policy specialists; health advocates; and beverage alcohol industry members, including those in the supply chain from farming to advertising, hospitality sectors, and retail.
Table of contents:
- Introduction by Marcus Grant and Mark Leverton
- Producing Beer, Wine, and Spirits by Ron Simpson
- Understanding Alcohol Availability: Noncommercial Beverages by Adrian Botha
- Marketing Beverage Alcohol by Roger Sinclair
- Pricing Beverage Alcohol by Godfrey Robson
- Selling and Serving Beverage Alcohol by Graeme Willersdorf
- Making Responsible Choices by Marjana Martinic
- Working Together by Brett Bivans and John Orley
- Implementing the WHO Global Strategy to Reduce Harmful Use of Alcohol: The Producers’ Contributions by Mark Leverton and Marcus Grant (in Spanish)
About the editors:
Marcus Grant is President of the International Center for Alcohol Policies (ICAP). He has worked in the alcohol field for over thirty years, first as director of a U.K.-based nongovernmental organization, the Alcohol Education Center, which provided national coordination of post-qualification training on alcohol problems for health and social service staff, and then for the World Health Organization (WHO), where he was responsible for global activities on the prevention of alcohol and drug abuse. He resigned from WHO in 1994 to set up ICAP.
Mark Leverton is Director of Alcohol Policy and Industry Issues at Diageo, the world’s leading beer, wine, and spirits company. A member of the ICAP Board of Directors since 1997 and Board Chair from 2004 to 2006, he has held a number of senior management positions in Diageo in London, Brussels, and Asia. He has also held a number of industry positions, including Chair of the Scotch Whisky Association International Affairs Committee and Chair of the Alcohol and Society Standing Committee of the Confédération Européenne des Producteurs de Spiritueux (CEPS); he was a long-standing member of the Scotch Whisky Association Council. Mr. Leverton has represented Diageo in formal industry consultations with WHO on how to reduce harmful drinking.